Mike Lovatt
Mike Lovatt is an iGaming SEO specialist and the owner of OnTheBallBets, a UK bookmaker comparison platform providing independent ratings and bonus code analysis. Mike Lovatt operates OnTheBallBets through his French company, M&B Marketing SARL.
Co-author of LLM Mastery: How AI Recommends Brands for LLM Domination.
Who is Mike Lovatt?
Mike Lovatt's own site, mikelovatt.com, gives the role as iGaming SEO specialist, owner of OnTheBallBets, and director of M&B Marketing SARL.
Mike Lovatt specialises in helping businesses become discoverable across both traditional and AI-powered search engines, and the book gives him 'around twenty years in search'.
Source: the book, A Note Before We Begin.
- Role
- iGaming SEO specialist, owner of OnTheBallBets, and director of M&B Marketing SARL
- Own site
- mikelovatt.com
- Works on
- Semantic SEO, Entity-based optimisation, Knowledge Graph, Content strategy
- Publisher
- One of the founders of Omnipressent, which publishes the book
Another person shares the name Mike Lovatt:
- A British trumpeter, with his own Wikidata item. A musician. This book's Mike Lovatt is an iGaming SEO specialist and the owner of OnTheBallBets, whose own site is mikelovatt.com. The trumpeter's record is never linked from this site.
Source: wikidata.
org/ wiki/ Q29922048, read 24 September 2026.
How does the book describe Mike Lovatt?
The book's opening note describes Mike Lovatt this way:
Mike Lovatt is a semantic SEO specialist and the director of M&B Marketing SARL, with around twenty years in search and a link building method built on corroboration: every placement is a witness statement the machines can cross-examine.
What did Mike Lovatt contribute to the book?
Mike Lovatt is one of the book's seven authors. No chapter carries an individual byline.
Where can Mike Lovatt be found online?
Mike Lovatt's own site is mikelovatt.com.
The profiles it links to: